Bibliometrics of Brand-related Social Media Content

This study presents bibliometric analysis of brand-related content on social media. By filtering by topic in the WOS database, publications between 2000 and 2021 two types media content, firm-generated (FGC) user-generated (UGC), are examined. For FGC, 47 articles database reviewed, while 3502 included for UGC. The research results found that FGC studies researchers mainly were “Business,” UGC “Computer Science Information Systems” predominantly. In addition, journal gives most place to with is Journal Marketing. On other hand, journals New Media & Society Sustainability published 46 each studies. As a result co-word network analysis, although there five themes map articles, more than ten articles. expected shed light who will work following years.